La Roche-Posay : Positivity Lab

La Roche-Posay: Positivity Lab A leading global skincare brand, La Roche-Posay launched “Positivity Lab”—an immersive NYC pop-up championing self-acceptance and mental wellness through bold experiential design. I led visual and motion design for the activation—crafting the event’s animated content, defining the creative direction for branded environments, and designing key experiential elements from concept to execution. The campaign earned national press and was recognized as a breakthrough in beauty activism and experiential marketing.